Building at the intersection of technology and life
I’m Rodrigo Cuello — an executive, a builder with AI, a father, and a writer. This is where all those dimensions come together.
Most people experience technology from one side. Either they lead it. Or they build it. I decided to cross that line.
Bio Info
Professional background
I’m SVP of the Commercial Business Unit for Latin America at Salesforce, leading a team of 300+ professionals across the region.
My focus is growth, AI adoption, and building high-performing teams in one of the most dynamic tech markets in the world.
For most of my career, I operated from the business side of technology.
In 2026, I started building with AI — going from zero technical background to deploying real-world applications in days.
That shift changed everything.
Five dimensions
A complete person, not a niche.
01
Artificial intelligence
From executive to builder. Hands-on with Claude Code, agents and the future of automation.
02
Neurodiversidad
Father. Co-founder of Raising Together. Building real tools for ABA therapy.
03
Arte
Vallenato music, writing, visual creativity. The intuition that doesn’t appear on a spreadsheet.
04
Fe
Pastoralita and my mother’s legacy. Twenty-five years of messages that deserve to live on.
05
Filosofía
Stoicism, purpose, conscious leadership. The question of why before the how.
BUILDING WITH AI
Today, I use AI to build — not just to understand it.
From internal tools to real-world applications, I focus on solving problems that actually matter.
NEURODIVERSITY & IMPACT
As a father of a child on the autism spectrum, technology became personal.
I co-founded Raising Together Inc to support families and build tools that make a real difference in therapy and daily life.
FAITH & LEGACY
Through Pastoralita, I continue the legacy of my mother, who founded a Christian congregation over 25 years ago in Colombia.
Faith is not separate from what I do — it’s part of how I understand everything.
CREATIVITY
I grew up surrounded by music and art.
That influence shaped how I think, build, and write — not just as an operator, but as someone trying to make sense of the world.
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